Don’t bother with SEO (search engine optimisation) Instead give EUO (End user optimisation) a go (Yes I just made that up).

You could try to second guess what search bots are looking for. Trying to understand these little critters and advising on how to best adapt a site to please them is a good living for many. But the way I see it, these constantly evolving, top secret search algorithms are designed to be like humans, so build for people not bots.

And by making sure your content is accessible to as many humans as possible you’ll be on to a winner with both species.

via tipster.carsonified.com