The Internet is a place where news stories, trends, ideas and memes come and go as fast as the tubes can move. And with that “here today, gone today” mentality it’s hard to know where you can put your good faith web developments efforts and make them last. Because a hot design, or technology can be totally played out in a matter of weeks (e.g. grungy design, glossy buttons, sWIF). With that, here is a list of things that will never be fads.

• Solid content
• Proper grammar
• Correct spelling
• Good semantic markup
• …and logical information hierarchy

Putting time and effort into these few things will never be a waste.